For 93MIL Perfumes, we crafted a brand identity and packaging system rooted in the idea of presence, light, and transformation. The brand draws its name from the distance between the Earth and the sun—symbolising energy, radiance, and an inner glow that is felt rather than announced.

Our approach was to translate that into the experience of the product—creating a tactile, immersive expression of luxury rather than a restrained one.

The packaging was designed as a reveal. A premium rigid box opens from the centre, unfolding to expose the bottle like a moment of arrival—turning the act of unboxing into a deliberate, almost ceremonial experience. This sense of drama is carried through the use of radial typography, where the 93MIL identity expands outward, echoing the idea of light radiating from a central source.

Materiality plays a key role in bringing this world to life. Rich finishes, layered surfaces, and a strong tactile quality ensure the product feels as elevated in hand as it looks. The bottle itself becomes an extension of the identity, with the 93MIL mark extruded directly into its form—making the branding not just visual, but physical.

The result is a maximal, high-impact packaging system that balances bold expression with precision—creating a brand experience that feels radiant, immersive, and unapologetically premium.