Gruppo Italiano is an umbrella name for Italiano Ristorante, Italiano Papa and Italiano Bar. We were asked to create a mark for the group, to go with the exciting Italiano brand. At the same time we also developed their new venture Italiano Bar.

The decision was taken to launch the new Gruppo brand in connection with the opening of their new development, Italiano Bar. So the two brands could be combined on different collateral that was produced. The new Gruppo mark stems from the “Ottobre family” as well as has a link to the city of Rome signage. The overall brand feeling is that of a sophisticated Italian family.

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