In February of 2014 Marie & Claude LaPonte Launched Puree, an organic medicinal vegetable garden where consumers can have access to naturally farmed food located in there very neighborhoods in Montreal Quebec. Specific produce has been known to help with health problems such as joint and arthritic issues as well as a variety of cronic illnesses. Although Puree is known for its attention to growth and detail in supplying locals with fresh and specialized produce owners Marie & Claude wanted to steer away from looking like a typical health pharamcy and focus more on the product they produce.

It was important right from the start to showcase Puree as a specialty produce company that is quite different than your typical organic mom and pop store. In order to accomplish this it was important to create a timeless Identity that held up to Puree’s standards of simplicity and aesthetic value. Inviting people to make the most of the food they eat.

Design: Studio Ahamed