TABU in Hungarian means TABOO. Basic concept of the label: TABOO is present in our daily lives, an integral part of our lives, but we do not talk about these, will not be publicly displayed even tight circle of friends either. TABU: object or creature or concept to mention the ban on touch; integrity, holiness.

This wine is Schieber Winery’s secret, hidden items, which can only be seen in the exceptional, may touch and taste. This item is the winery’s flagship wine, which offers by some Michelin star restaurants in Hungary.

I designed a label for this name and ideology that shows this hidden secret. Everybody knows taboos, everybody has taboos, but we don’t necessarily want them to see clearly. But some taboos may honor to see, to touch, to taste… prerogative like this wine.

Design: Tamas Csility

http://www.packagingoftheworld.com/2016/11/schieber-winery-tabu-taboo.html