London-based Sabotage PKG has created the packaging for the latest addition to the Hugo Boss Orange range, the Fit Plus Liner fashion sock. This collection is considered as a fashion rather than a sports accessory and the packaging design is aimed at showing the consumer the sock is engineered to stay fitted to the foot rather than slip into the shoe. The socks form part of the Hugo Boss spring/summer collection and are available from the brand’s own shops and Selfridges.

http://popsop.com/27235