The holiday season is a special time, magic is in the air and any detail in everyday life can lift your spirits and charge you with positive emotions. As part of the New Year campaign, “Holiday is to Borjomi” limited holiday packaging and an updated “Borjomi” label were issued. The symbiosis of bright and harmonious colors, including the unchanged brand color Georgian Green, draws attention to the new product line and makes it stand out on the shelf. The focus of the design is made on modern stylized figure of a noble deer, which is one of the key elements of the brand. Salutes and fireworks, which remind of the coming magical period, complete the illustration. ‘Borjomi’ is a lifestyle enjoying life a hundred percent or more.