FRCH NELSON, an extension of NELSON Worldwide partnered with premier fashion retailer, Jawahir, to concept and design its first ever multi-brand store called Avanti, targeting stylish women from around the world. Although the Avanti brand launched in 2005, its first physical store didn’t open until March 2019. Avanti is known for personalized service, exclusivity, and luxury and sells some of the most high-end brands in the world.
Avanti is located within the Mall of Dhahran in Saudi Arabia, which houses over 400 retail outlets. The approximately 16,000 square foot, single-level store delicately showcases Avanti’s elite cosmetic, fragrance, handbag, shoe, and accessory collections, each hand-selected to represent the local woman.