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Close to two subway exits, the project stands out with abundant customer flow and advocates individuality and self-expression in the second phase of the Xintiandi fashion business district in Huangpu District, Shanghai. As the first BABAMA store, it has great significance to the brand. It is a congealment of the brand spirit and philosophy that BABAMA has accumulated since its establishment in 2011, as well as an in-depth dialogue about inheritance and
fashion from the perspective of industrial aesthetics.
Design Firm: ATMOSPHERE Architects
Chief Designer: Tommy Yu
Collaborative Design: Aubrey Liu.Valo Xiao.
Animation Design: ViVi Lee
Prop&Installation: ATMOSPHERE Architects
Lighting Solution: ArtLuci x Owen
General Contractor: Shanghai Yimuhe Construction Engineering Co., Ltd.
Photographer: Chuan He from Here Space
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