The PMW Store reimagines retail as an immersive stage where confinement becomes a surreal experience. Entering beneath a giant crowned with silver thorns, visitors step into a fractured world of shifting skies and molten volcanic floors. Mirrored surfaces distort perception, while pixelated ruins and suspended chains emphasize rebellion and collapse.

At the core stands a monumental furnace crowned with absurd humor, contrasting industrial decay with surreal wit. The cashier becomes a cage-like stage, and fitting rooms echo with cracked mirrors and fragmented reflections. Along the walls, electrified mesh and glowing wires blur the line between reality and illusion.

More than a store, PMW is a theatrical environment that provokes, unsettles, and seduces—transforming shopping into an encounter with tension, ambiguity, and beauty born from collapse.