1st June 2011, Location Riccione, Italy- The Opening of the First Meltin’Pot Denim Flagship Store officially opened its doors.. to a roaring public… A first for the brand and its fans.. this store which is arranged on two levels within the Palariccione shopping complex in the heart of Riccione, top tourist destination on the Adriatic Rivera.

The pilot flagship store is the first example of a Meltin’Pot jeans branded denim store, and is home to the complete denim collection for men and women! Designed by architectural and design studio New York/Milan BAM Design, is successfully combines epitomizes the “denim world” style.

This “hot” opening in all senses was celebrated in partnership with one of the biggest clubs in the area, the historic -Cocoricò and their “One” Festival together with special guest DJ/producer from Holland Tom Trago, who played an exclusive set in-store and Aperol Spritz hosted a huge aperitif in honour of the official opening, providing its guests with the perfect cocktails.

Guests were also the protagonists of a “Live Shoot”- featuring the exclusive and collectable T-shirts.

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