Speedo Fast-Skin by Checkland Kindleysides

June 14th, 2011 by retail design blog

“The skin of the shark was the inspiration for the fabric of the Speedo Fast-Skin suit; the shark’s egg formed the inspiration of our packaging design. A net pouch was created into which the suit can be compressed into the smallest form. A tactile, semi-translucent pouch contains the ‘net’ and printed/embossed graphics subtly brand the packaging.
Bespoke merchandising unitary was created by CK to display the Fast-Skin suit – either packaged or dressed on a mannequin. Both the packaging and merchandising unitary have been implemented worldwide.”


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