Spiga 2 Il Primo Multi-Brand store Dolce & Gabbana, Milan

June 16th, 2011 by retail design blog

A new special and unique place in the world. We wanted to create a new, special place, unique in the world. With this project we give the emerging designers we have handpicked from all over the world visibility, offering them a real opportunity. What happens there, happens only there and in this very moment in time. Now more than ever before, what matters to us is finding the balance between ethics and aesthetics.” Domenico Dolce and Stefano Gabbana Spiga2, the first multi-brand store from Dolce&Gabbana, is unveiled. Not only a store, but a meeting place where one can constantly get involved.

The different cultures dissolve to create an innovative aesthetic language, where tradition looks to the future and fashion meets technology, and where one can live the hospitable and warm ambiances of yesteryear’s village shops. A space that wants to open up to the young generations and to become a place of conversation, where it is possible to surf the net, share contents and take part almost actively in the shop’s very own activities. The young designers’ collections, personally handpicked by Domenico Dolce and Stefano Gabbana, mix with the Dolce&Gabbana accessories collections. It becomes an exclusive window for fashion’s new names, a very real opportunity to give more visibility to fashion’s future protagonists and to their creations. The selection is in constant transformation, and it just goes to show how much this space is certain to last and is going to be a feature of its time.


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