H&M Home by Uxus, Stockholm

July 29th, 2011 by retail design blog

In collaboration with the H&M design team, UXUS was invited to create the launch for the H&M Home Collection at their headquarters in Stockholm. The approach was to create a “gallery” of fun fashion home products which customers are encouraged to touch and explore.

H&M Home is a gallery/showroom using highly emotional product presentations, which verge on art, to encourage customers to engage with the brand.

The first installation, “Home Reflections” imagines the world through a looking glass, and explores our ever-changing relationship between identity and style. A combination of mirrors and suspended furniture creates an exhibition that reflects our eclectic taste of today.











http://trendland.net/2009/10/30/hm-home-launch/#

Cecil & Street One store by Dan Pearlman, Dortmund - Germany
All presentation elements are designed to resemble garden or café furniture,...
Kvadrat stand by Raw-Edges Design Studio, Stockholm
The concept was fabricated to recreate the scene of a picnic in an enchanted...
essential Hair salon by KC design studio, Taipei
The design concept was to create a vivid and natural environment with indust...
Deviations store by Ito Masaru Design, Yokohama - Japan
Deviations store by Ito Masaru Design, Yokohama - Japan

Leave a Reply

Your email address will not be published. Required fields are marked *