H&M Home by Uxus, Stockholm

July 29th, 2011 by retail design blog

In collaboration with the H&M design team, UXUS was invited to create the launch for the H&M Home Collection at their headquarters in Stockholm. The approach was to create a “gallery” of fun fashion home products which customers are encouraged to touch and explore.

H&M Home is a gallery/showroom using highly emotional product presentations, which verge on art, to encourage customers to engage with the brand.

The first installation, “Home Reflections” imagines the world through a looking glass, and explores our ever-changing relationship between identity and style. A combination of mirrors and suspended furniture creates an exhibition that reflects our eclectic taste of today.


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