The hip Swedish denim and fashion label, has opened its first store in Copenhagen. In addition to Cheap Monday men’s and women’s collections, the shop will also sell a range of specialty products in an environment that reflects the brand. The 400-sq.-meter space includes a screen printing studio where limited edition one-off prints will be produced. Swedish architecture and design agency Uglycute is responsible for the interior design.
A metal fence and broken particle board are among the store’s most prominent features that translate their penchant for raw and simple materials. The brand was recently acquired by H&M and the first collection of its new head designer Ann-Sophie Back will, when ready, be previewed in the new store.