TIPS Fashion Store by ///byn, Shanghai

November 27th, 2011 by retail design blog

TIPS Fashion Store by byn Shanghai TIPS Fashion Store by ///byn, Shanghai

TIPS Fashion Store is located on the ground floor of an old French Mansion in The heart of the former French Concession of Shanghai. The preexistence of the historic residential environment drove the design. The house is protected as well as all the existing details inside. The Store is located in the former dining and living room of the house, which kept the original woodworks, moldings, tire places, wood beamsc. Our design had to be a contemporary contrast within that classical ambience, respecting the existing but drastically changing the appearance of the site.

TIPS Fashion Store by byn Shanghai 02 TIPS Fashion Store by ///byn, Shanghai

The store is a multi-brand store and we needed to give a designated space for each designer’s garments. We decided to create a series of treestanding bodies that will hold the entire new program. They are composed by a series of pods that hold the hanging units and the storage and a long desk for display and point of sale.

TIPS Fashion Store by byn Shanghai 03 TIPS Fashion Store by ///byn, Shanghai

All The new pods were produced in a factory from our 3d model and moved into the site, where they were installed in just 2 days minimizing the onsite work time. They are made in a folded 2.5mm metal plate and baked paint. The geometry of the pods and the connections between them drastically transformed the space enhancing some of the old details and covering others. The air conditioning, sound system and ambient lighting are hidden behind the pods.

Designed by ///byn

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TIPS Fashion Store by byn Shanghai 06 TIPS Fashion Store by ///byn, Shanghai

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