2020 Olympic Games project by Guilherme Villar

December 16th, 2011 by retail design blog

A fictional 2020 Olympic Games project for the city of Fortaleza in northern Brazil. An identity system was created around the primary and secondary logos which emerged from the concept of unity and the environment. The diagonal rectangles can be seen as fanning out from its center to take the circular shape of the sun, or windmill.

They can also be seen as coming together, overlapping, and uniting. My goal was to combine both the philosophy of the Olympics games and the qualities, traits, and characteristics particular of Fortaleza.

About Guilherme Villar
“I’m Guilherme [ghee-lhér-meh] Villar a junior at the Department of Graphic Design in Virginia Commonwealth University. I have an eye for detail and simplicity and believe design begins with ideas.
I have particular interest in identity systems, typography, information graphics, and strive to create
design solutions that are clean but more importantly effective.”




























http://www.guivillar.com

SAKISKIU ALUS beer label by Sigitas Guzauskas
The brewer is enabled to mark labels by himself. He does not need the servic...
elli Quark branding & packaging by McLean Design
Quark is a creamy, cheese-like fare with yogurt-like features, a staple in E...
espace d retail boutique by OMB, Vancouver – Canada
The simple design removes interior partitions and introduces a new ceiling c...
Dr. Praeger’s branding by BexBrands
Dr. Praeger’s branding by BexBrands

One thought on “2020 Olympic Games project by Guilherme Villar

  1. Daniel Picard says:

    Great design. I particularly like the sports pictograms.

Leave a Reply

Your email address will not be published. Required fields are marked *