2020 Olympic Games project by Guilherme Villar

December 16th, 2011 by retail design blog

A fictional 2020 Olympic Games project for the city of Fortaleza in northern Brazil. An identity system was created around the primary and secondary logos which emerged from the concept of unity and the environment. The diagonal rectangles can be seen as fanning out from its center to take the circular shape of the sun, or windmill.

They can also be seen as coming together, overlapping, and uniting. My goal was to combine both the philosophy of the Olympics games and the qualities, traits, and characteristics particular of Fortaleza.

About Guilherme Villar
“I’m Guilherme [ghee-lhér-meh] Villar a junior at the Department of Graphic Design in Virginia Commonwealth University. I have an eye for detail and simplicity and believe design begins with ideas.
I have particular interest in identity systems, typography, information graphics, and strive to create
design solutions that are clean but more importantly effective.”


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One thought on “2020 Olympic Games project by Guilherme Villar

  1. Daniel Picard says:

    Great design. I particularly like the sports pictograms.

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