John Lewis Kids flagship store by Dalziel and Pow, London

January 4th, 2012 by retail design blog

Our new children’s concept, in John Lewis’ Oxford Street flagship, takes the shopper through the heart of each product group, from fashion to nursery and travel, to footwear, toys and crafts. The total experience is improved, including layout, lighting, merchandising, digital integration and customer service.

Individual product groupings create specific zones, shop-in-shops, held together by a singular design style and merchandising method. Each specific zone carries a unique element, to enhance the experience in that area. Multichannel is built into the structure of the space – not just a narrow shelf with a functional terminal, but a generous space to browse and buy in the heart of the store, supported with literature and samples when appropriate.

Graphics supporting these terminals are a call to action, encouraging customers to shop both online and in-store. This concept is benchmark in the UK; there isn’t a more authoritative and attractive space to shop this merchandise on the high street. It is a store that competes with, and compliments the JLP online offer perfectly… this is what department stores are built for.













Contact:
David Wright
Group Marketing Director
d.wright@dalziel-pow.com
+44(0)20 7837 7117
www.dalziel-pow.com

LEE “kansai” Flagship Osaka
Opening of the first flagship “kansai” of the denim brand LEE at Osaka Japan...
Hugo Boss flagship store by Lewis and Hickey, London
As part of their ‘OWN Retail’ expansion plans, Hugo Boss took possession of ...
Fudge pop-up hair salon by Zaha Hadid, London
Each work station is positioned in the middle of the floor - unlike typical ...
Skechers showrooms by Zemberek Design, Istanbul - Turkey
In each functional zone (reception, offices and discrete showrooms), however...

Leave a Reply

Your email address will not be published. Required fields are marked *