Gucci Museum, Florence

February 16th, 2012 by retail design blog

Luxury label Gucci has opened a museum that pays homage to the brand’s history and craft. The museum is located inside Florence’s 14th-century Palazzo della Mercanzia. The building’s renovation was overseen by Gucci’s Creative Director, Frida Giannini, who wanted to create a ‘sleek and streamlined space’ that would reflect the brand’s sartorial values.’

Inside are two permanent exhibitions, including the historical archive of Gucci’s prêt-à-porter collection with accessories and photographs documenting the brand’s history. The museum spans over 1715-sq-m and is divided into four thematic rooms inspired by Gucci’s motifs and symbols.

Spanning a three-storey space, the museum also houses a Gucci Caffè, a bookstore, giftshop and Icon Store that sells limited-editions products designed by Giannini. There’s also a communal ‘gathering space’ equipped with Wi-Fi.









http://www.frameweb.com/news/gucci-museum-florence

SHOE STORES! Mini Munich by DearDesign Studio, Barcelona
MUNICH, Barcelona's Brand for fashion footwear and sports reopened its child...
Hermès flagship store, Milan - Italy
The ground floor features special flooring in terrazzo encrusted with gliste...
Mondadori Concept Store by Migliore+Servetto Architects, Milan - Italy
The new Mondadori store designed by Migliore + Servetto Architects, is an in...
Apple store by Bohlin Cywinski Jackson, New York City
Joints between light boxes that span across the ceilings follow the white st...

Leave a Reply

Your email address will not be published. Required fields are marked *