Nishat Linen flagship store by Adeel Mumtaz, Lahore – Pakistan

June 14th, 2012 by retail design blog

“I was fortunate to have been appointed by Maheen Khan, to redo only one floor of the Flagship Store in Lahore, Pakistan for the Brand; Nishat Linen, retail Brand of Nishat Mills Limited, Maheen is one of the most well respected senior fashion designer of our region; and as the consultant for Nishat linen she insisted on having a total white store; I was personally into dark interiors back then, but the result speaks for it self, now i know why she insisted that we should go white, since then white has become the new black for me.”

“It was a very tricky project, I was asked to create a totally new Identity for the Brand, it was suppose to be a new beginning, for future design directions for further stores to come, so I came up with a very simple idea, “do not design”; meaning do not over design; restricting the dimly lit interior design elements in the background, and letting the product come forward with help of strong product lighting.”

“This helped us keep a lot of margin for additions into the branding. The system we employed was by using asymmetrical displaced planes arranged in a way as to divide the space as well as act as shelves, and hangers at the same time all white with a lot of perforation and permeability. Allowing visibility and keeping the whole system floating, light and transparent. As a result allowing complete freedom for later additions and designers to come. The Floor was opened in December 2010.”

Designed by Adeel Mumtaz

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