The Danish retail design company Riis Retail has created a redecoration plan for an existing independent multi-brand fashion store located in the city of Esbjerg, Denmark. The 525-sq-m unisex fashion store Jill & Joy has been the leading fashion store of the Danish southwest for years and with it´s new and improved interior it takes the shopping experience to the next level.
The store is designed with a simple typology mind-set, a U shaped form that encircles a double high room in the middle – the heart of the store. The U form is divided with the female department on the left side and the gentleman department on the right side – connected by the combined shoe and counter area. In the double high room, the heart of the store, the large impressive Unisex Jeans area is located.
All materials are chosen from their ability to express a high level of details and quality, which are also found in the garments. White surfaces for furniture and as architectonic elements emphasize the design. Wood, corten steel and orange adds more warmth to the concept and creates interesting breaks in the all so white concept.