POP UP! Woolite pop-up store by Kyle Schuneman, New York

September 26th, 2012 by retail design blog

Today, in seemingly unrelated things, Woolite has teamed up with interior designer Kyle Schuneman for a pop-up shop that will sell accessories and clothing from Dannijo, LNA, Timo Weiland, Laundry, and Felix Rey. Fortunately, it’s nothing like those terrifying Febreeze commercials, where unsuspecting people are tricked into sitting on really disgusting couches.

The pop-up shop is promoting Woolite’s new machine wash detergent, so all of the products have previously been washed in Woolite. Meaning that everything will probably smell really nice, and you won’t have to be concerned with whether or not its clean or dirty for at least another week (or two). The shop opens today and will run through September 16th, with 100% of the proceeds going to Save the Children. Act fast, though—the merchandise is expected to sell out quickly.

http://ny.racked.com/archives/2012/09/07/shop_prewashed_dannijo_and_lna_merch_at_the_woolite_popup.php#50490b5a85216d70e900a652

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