Madhukara Premium Honey packaging by Chen Xiao Qing

October 19th, 2012 by retail design blog

A college project for Packaging Design class. The brief was to create a product name, logo and packaging design for a premium honey. The task was to create a brand and packaging for Tualang Honey, 1 of the rarest, most nutritional and hardest to harvest honey in the world.

The product name “Madhukara” is from a Sanskrit word, where Madhu means honey or sweet. It suggests mystery and an exotic feel. To further expand the idea of premium, I chose a glass bottle of a rounded base and narrow opening, in the look of a potion bottle, like a magic syrup. The play of wood, etching, die cut gives the sense of delicacy and rawness to it.

By using a considerably smaller bottle which looks like a magic potion one, safely nested in a bigger box, it feels more delicate, precious and somewhat magical to own one. Diecuts and wood etching on the wood pieces and red part add on to the delicacy. Etching on Balsa wood, Conqueror Skin paper, Laser print on Tracing paper.

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