Neverclear packaging by Toni Hall

December 4th, 2012 by retail design blog

Neverclear is a classier, less clear version of Everclear. Neverclear is a grain alcohol which has a very strong alcohol content. I made this package to reflect the effects of alcohol after having a few glasses while still staying classy with clean typography. The bottle is a diamond shape, and when you turn the bottle back and forth the optical illusion changes as you see it through the glass. These optical illusions will only become more interesting as the party goes on.

Designed by Toni Hall

http://www.behance.net/tonihall

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