Sonos brand identity by Bruce Mau Design

January 25th, 2013 by retail design blog

As they prepared to launch a new game-changing product, consumer electronics innovator, Sonos, retained BMD to help re-think their brand identity. Sonos is a wireless hi-fi system that redefines the music listening experience for the digital age. The system allows people to stream music from anywhere in the world wirelessly, and to have music throughout their homes without the expense and hassle of hardwiring.

With a new product about to launch, BMD was challenged to articulate who the company is and what it means to its customers — redesigning their identity through a multitude of brand touch points, from package design to product catalogues, to point of sale displays and international trade shows. BMD’s design, evocative of the experience of listening to music, helps reposition Sonos as an emotional brand connected to music and the people who love it.

http://www.brucemaudesign.com

2K12 Desktop Calendar 365 days to create by David Vineis
French digital artist and designer David Vineis sent over this useful minima...
TEA SHOP! TeBella Tea Shop by Chris Rossi Studio, Tampa - USA
TeBella Tea Shop interior design and branding-packaging by Chris Rossi Studi...
Sidra de Maçã Cider Label by Joana Gala
Designed as a christmas gift for my cider producer friend\'s gifts to family...
Aishti Spring 2017 window campaign by Arte Vetrina Project, Beirut - Lebanon
The discs that run in sync are the perfect backdrop for the campaign's claim...

Leave a Reply

Your email address will not be published. Required fields are marked *