As they prepared to launch a new game-changing product, consumer electronics innovator, Sonos, retained BMD to help re-think their brand identity. Sonos is a wireless hi-fi system that redefines the music listening experience for the digital age. The system allows people to stream music from anywhere in the world wirelessly, and to have music throughout their homes without the expense and hassle of hardwiring.
With a new product about to launch, BMD was challenged to articulate who the company is and what it means to its customers — redesigning their identity through a multitude of brand touch points, from package design to product catalogues, to point of sale displays and international trade shows. BMD’s design, evocative of the experience of listening to music, helps reposition Sonos as an emotional brand connected to music and the people who love it.