adidas No. 42 store by ether a.c., Paris

February 19th, 2013 by retail design blog

Following the opening of similar concept stores in London and Berlin – we’re talking No. 6 and No. 74 respectively – adidas have now launched No. 42 in aris. Located in the Marais district and concealed behind massive metal doors unfolds a retail space designed by ether a.c., a local creative agency. Similar to the other stores, it doubles as an exhibition venue for the local creative scene.

The No. 42 store sits under a modern ceiling that on the one hand references the iron framework of a 19th century Parisian passageway [and those with a little imagination can also detect cues from the iconic Eiffel Tower…] and on the other provides a sleek contrast with the place’s raw industrial aesthetics.

The new store carries an exclusive selection of men’s and women’s footwear, apparel and accessories from various adidas brands, such as y-3, adidas slvr, adidas originals and adidas performance. Also available are the design collabs with Stella McCartney, Jeremy Scott and Opening Ceremony, as well as the adidas consortium footwear collections, designed in partnership with leading fashion and sneaker stores across the planet.

http://superfuture.com/supernews/paris-no-42-concept-store-opening

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