GWF where looking to refresh the packaging of their artisan bread range “Two Hands”. The task was to inject more craft and evoke the feel of locally baked bread. The Solution was inspired by the blackboard of small New Zealand deli’s and bakeries. The typography was hand crafted by Jo Tronc of watermark illustration as both the client an Shout felt to live up to the brand name and values hand typography was the only answers.
Designed by Shout Design