Tube Tank – Triwa pop-up store by mode:lina, Poznań – Poland

June 4th, 2013 by retail design blog

Once again mode:lina accepted a challenge, to create a temporary store for Swedish watch brand TRIWA. Goals, similar to previous year, were:
– Use of renewable materials
– Low cost
– Speed of constructing
… but above all, to further increase global brand awareness.

Previous cooperation between the two exceeded by far client’s expectations – pictures of the store were published around the globe, both online and offline. Once more, designers decided to use a very well known raw material – paperboard. Only this time it was rolled into tubes. Over 900 of paper tubes, wrapped with ratchet-straps around cabinets built from raw OSB wood panels. Thats how the Tube Tank was born. Meet Triwa Pop-Up store! See you at Poznań Plaza mall (Poland)!

http://www.modelina-architekci.com

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