Kwanpen store by Betwin Space Design, Seoul

June 11th, 2013 by retail design blog

KWANPEN is a hand-made crocodile skin handbag brand based in Singapore. The KWANPEN Seoul boutique in Cheongdam-dong, Seoul, is designed to suit a small number of manias rather than the general population. The first shop was opened 3 years ago which successfully implemented its’ own identity and arouse brand awareness to new customers.

Kwanpen’s space identity has been evaluated as symbolic icon of the brand itself. Base on the success, we tried to keep distinctive characters and create expanded shop identity. Design needed to be revised as the location and environment are different. This time there’s no façade to emphasize. To induce customers into the shop, concept of ‘Reversion’ was applied throughout the interior.

The design elements such as minimal shape, whiteness were taken and reversed to classic dark wooden material. The center mass consists of 9 fixtures to maximize the contrast. It creates shop environment just to focus on act of consuming. Space is light, dark and shining all at once.

Designed by Betwin Space Design
Designer: Hwan Woo Oh, Jung-gon Kim
Design Team: Hee-sang Lim, June-yi Jang, Seok-Byung Jung
Photography by Pyojoon Lee
























Caparrós y Reina Pharmacy by MOBIL M, Santa María del Águila
The story of this project cannot be understood without children. Every day, ...
AER store by COORDINATION ASIA, Shenzhen
Following a black runway from the entrance, customers find the App Bar where...
Butlers Chocolate Cafes by 21 Spaces, Dublin - Ireland
Located within the concourse the design brief was to lift the mood of the gr...
Candylicious at The Dubai Mall by Studio EM, Dubai - UAE
At the heart of the store we retained the much loved Candy Tree and Candylic...

One thought on “Kwanpen store by Betwin Space Design, Seoul

  1. anton says:

    Thanks for sharing. good work!

Leave a Reply