Kwanpen store by Betwin Space Design, Seoul

June 11th, 2013 by retail design blog

KWANPEN is a hand-made crocodile skin handbag brand based in Singapore. The KWANPEN Seoul boutique in Cheongdam-dong, Seoul, is designed to suit a small number of manias rather than the general population. The first shop was opened 3 years ago which successfully implemented its’ own identity and arouse brand awareness to new customers.

Kwanpen’s space identity has been evaluated as symbolic icon of the brand itself. Base on the success, we tried to keep distinctive characters and create expanded shop identity. Design needed to be revised as the location and environment are different. This time there’s no façade to emphasize. To induce customers into the shop, concept of ‘Reversion’ was applied throughout the interior.

The design elements such as minimal shape, whiteness were taken and reversed to classic dark wooden material. The center mass consists of 9 fixtures to maximize the contrast. It creates shop environment just to focus on act of consuming. Space is light, dark and shining all at once.

Designed by Betwin Space Design
Designer: Hwan Woo Oh, Jung-gon Kim
Design Team: Hee-sang Lim, June-yi Jang, Seok-Byung Jung
Photography by Pyojoon Lee
























Agent Provocateur's L’AGENT Fragrance POS by Design4Retail, UK
4R recently helped Designer Parfums launch 3 of their licensed fragrances fo...
Alberta Ferretti flagship store by Sybarite, Milan
Opening in September 2010, this new Alberta Ferretti flagship is located on ...
Porsche Design store at Breuninger by Plajer & Franz Studio, Stuttgart
Developed as a prototype store and the first to display the newly developed ...
Hermès store relocation by Rdai, London - UK
Amidst the current retail frenzy, the house of Hermès has also raised its pr...

One thought on “Kwanpen store by Betwin Space Design, Seoul

  1. anton says:

    Thanks for sharing. good work!

Leave a Reply

Your email address will not be published. Required fields are marked *