Blossa 12 design concept by McCann

August 1st, 2013 by retail design blog

Since 2003, Blossa launched an annual limited edition of bottle each year called Glögg. Glögg, mulled wine, is one of the most traditional and popular elements in Swedish Christmas celebrations. Therefore, this launch is considered one of the prime happenings for the Swedish glögg lover.

From 2011 on, we created the design concept based on new and interesting places where Blossa travels to find inspiration and exciting flavors. In 2012, the trip went to Japan and the coordinates on the bottle guide us to the city of Kochi on the island of Shikoku where the yuzu fruit grows. We then mixed yuzu with ginger to create this year’s flavor.

Designed by McCann

http://www.packagingoftheworld.com/2013/05/blossa-12.html
http://mccann.se

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