New Balance store by KNOCK, New York

August 6th, 2013 by retail design blog

New Balance opened their first North American Experience Store in the Flatiron district of NYC. KNOCK considered the store a journey that brought the customer through the brand’s past, present and future. From the entrance to the cash register, every moment was impeccably thought through. Projected sales were exceeded, and the district is now attracting major sport brands – soon to become an athlete’s sanctuary. Bring it on.

Designed by KNOCK


















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