Imersão tea packaging concept by Mariane Silvestre

October 8th, 2013 by retail design blog

Tea has been gaining space in the Brazilian market and more people are seeing it as something to be appreciated not just consumed. It involves various sensory aspects such as memories, flavors, aroma, color and that’s why it was chosen for the study of how emotional design can be used as on the development process of packaging design.

A tea line composed by two blends─one for daytime consumption (English breakfast) and another for nighttime (chamomile, jasmine and lavender). The whole concept is based on this night-day contrast and the goal was to portrait the product experience instead of the product itself.

Although the best way to prepare tea is using loose leaf tea it’s not something very diffused in our culture and many people still prefer the convenience of tea bags. So it was opted to use a format that could contain whole leaf tea and that could expand during steep, allowing the tea to properly release its flavor and aroma. This is my graduation project.

Designed by Mariane Silvestre

























http://www.behance.net/gallery/Imersao-Tea-packaging/5962037

Joto Sake packaging by Parallax
Joto is a range of artisanal Japanese sakes developed for the North American...
Johnny’s Markets Store Design & Branding by Square One Design, West Michigan
Johnny’s Markets Store Design & Branding by Square One Design, West Mich...
Stassen Teas Packaging by Branding by Garden
Stassen is one of Sri Lanka’s largest conglomerates, established in 1977.
Hanbul Cosmetics E NATURE packaging by minimalist
The package consists of 13 lines, and each line has its own motif inspired b...

Leave a Reply