Furla flagship store at Regent Street by HMKM, London – UK

November 10th, 2013 by retail design blog

Furla’s new flagship store on London’s Regent Street is now open. A continuation of HMKM’s new global concept that drew its inspiration from the Furla headquarters in Bologna – a restored 18th century villa where traditional craftsmanship fuses with contemprary art and design. Its simplicity and elegance inspired HMKM to create a retailing concept that reflects the heart of Furla in a fresh and contemporary way.

The global concept was initially launched to coincide with the brand’s rapid expansion in Asia. The design has now been rolled out into the Middle East, Europe (including Italy’s shopping capital, Milan) and Japan, as well as North America. HMKM’s relationship began with Furla in 1995, and we continue to enjoy a close collaboration with this constantly evolving Italian brand.

Photography by Marcus Peel
















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