Bright Young Things pop-up store and window design by Bonsoir Paris, London

November 20th, 2013 by retail design blog

The Bright Young Things initiative is a launch-pad for young creation, legitimizing the selected designers by giving them a space to display their creative prowess. We decided to use this showcase in a factual approach by designing a store that plays with materials and feelings through a unique furniture collection.

Our idea for the Bright Young Things concept store and window display was to create a simple mix of ephemeral inflatable modules and timeless marble forms. These modules, inspired by ephemeral structures from the 1960′s, play with the transparency and weight of materials. We select two main materials: air (encapsulated by inflatable plastic) and marble. Despite 60’s inspirations, the new use of these materials gives a very futuristic effect.

On the one hand, inflatable plastic is a temporary material : a materialisation of the air that also refers to a childhood world. From bouncy castles to floating installations on water, this building system is both practical (ease of transport and storage when deflated) and aesthetic (inflatable forms are punctuated by beads of different sizes). On the other hand, marble is a noble material, synonymous with luxury and timelessness. Its texture and pattern contrast with the transparent plastic. This play on paradoxical properties leads to a retro-futuristic aesthetic which represents both the luxurious and the pop universes.

This installation illustrates the minimalist and metaphorical spirit of Bonsoir Paris. This is our interpretation of Bright Young Things : splendor and freshness.

DESIGN: Bonsoir Paris
COMMISSIONED by SELFRIDGES
PHOTOGRAPHY: Andrew Meredith

http://bonsoirparis.fr

Anya Hindmarch windows, London
Anya Hindmarch windows, London
Vodafone flagship store by KMS BLACKSPACE, Cologne
The Vodafone Flagshipstore in Cologne defines the core of the Vodafone Brand...
Lookout headquarters by Unispace, London - UK
The client required an inspiring and innovative office that would attract th...
5Essence store by Beformstudio, Saint-Petersburg - Russia
At first sight the interior looks completely contemporary, but as you travel...

Leave a Reply

Your email address will not be published. Required fields are marked *