Nike “Sport is Art” promotion by Studio ARRT, Hong Kong – China

November 25th, 2013 by retail design blog

The shop design is for the sales promotion of NIKE PS7 “SPORTS IS ART”. The concept of design is to integrate the space with art and product as an Artistic gallery space rather than conventional retails shop. The entrance was consisted of minimal art installation – like Donald Judd works, and reminiscent of neon symbolized the modern art.

Art T-shirts display on the zigzag-shaped wall creates visual rhythm. And it makes Art T-shirts as an emerging individual ART display with Artist index. The package design is pre-considered to be apart of artistic interior design element. The triangular-shape package can stack up together to create feature wall with thematic slogan “SPORTS IS ART”.

Designed by Studio ARRT

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