Q! Hotel by GRAFT, Berlin – Germany

December 12th, 2013 by retail design blog

If this hotel was a person, we probably would be talking about a rockstar: capricious, coy, spectacular – sexy! International celebrities e.g. Angelina Jolie, Brad Pitt, Amy Winehouse, Brian Molko (Placebo), Skin (Skunk Anansie) or Drew Barrymore feel oh so comfortable in the awardwinning design-hotel. Not only is the excellent service highly appreciated but also the kind extras, the extraordinary menue and the friendly and bland staff. No uniforms, though! The staff wears black, but with an individual touch. This is the style of owner Wolfgang Loock.

“Only very few hotels can meet people’s growing desire for individuality on the one hand paired with the urge for traditional family-values such as protection, friendliness, liability and warmth on a credible basis”, Loock explains. Hotel Q! comes up to these expectations easily. The GRAFT-architects developed a unique location with optical and haptical features according to Wolfgang Loock’s ideas.


The central element of all the hotel rooms is the bath, which has been integrated into the sleeping area. The architects used extraordinary materials, such as artificial ostrich leather, baked oak and slate. The “wild ones” from GRAFT are renowned for their futuristic design and room concepts, and are Brad Pitt’s favourite architects. At Q! – their first hotel project – they created spaces which resemble futuristic cocoons.

It is a world, in which all these above mentioned family-values count. And even if a frequent traveler has a craving for “mom’s stew”… here you go! The chef will gladly take care of that! The hotel’s wellness area with heated sand, a Japanese washing zone and a sauna, invites guests to wind down and relax. But as we all know – there’s no rockstar without merchandise for his fans. And again Wolfgang Loock has an innovative idea: Take a piece of Q! with you! “Fashion, music and lifestyle are simply a part of us!”

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