Serapian Milano boutique by Laboratorio83, Taormina – Italy

July 14th, 2014 by retail design blog

The new boutique Serapian Milano based in Taormina, in corso Umberto I, the main street for shopping, is a small jewel, which develops in depth, divided in two rooms: the first one dedicated to women collection and the second one to man and voyage. As for the other new stores the concept comes from the desire to recall the past and tradition projecting the product in a timely and cozy interior through noble materials like walnut and brass.

Laboratorio83 has thought of a contemporary design that combined tradition and modernity, characteristics inherent in the identity of the brand that has made the handmade product made in Italy one of his strengths. Chromatic alternations of clear and dark, further embellished with gold backgrounds of texture specially designed for Serapian, lighting and integrated shelves that creates lighting effects such as to expose the bags as if they were works of art.

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