America Today store by Bearandbunny, Ostend – Belgium

August 15th, 2014 by retail design blog

Fashion retailer America Today tasked us with converting a derelict 17th-century chapel in the Belgian city of Ostend into a modern clothing store. Our goal was to carry out the transformation of the church with respect for the building’s architecture to let its former glory shine through, while at the same time creating enough display and storage space. The solution proved to be the construction of a mezzanine level in the apse of the church to accommodate fitting rooms and storage.

The fitting rooms were installed in triptych form: a playful nod to the building’s former function. By the use of plain materials such as Oregon pine, blackened steel and plywood, we stressed the roots of America Today as an importer of authentic American campus style basic clothing. We further emphasized this connection by the instalment of a giant American-style fire escape: it separates the store from the street, yet also allows the shopping public a glimpse of the America Today devotees inside.

photography: Ewout Huibers
Design by Bearandbunny

SHOE STORES! Shoe Studio concept by Four-by-Two
A Collection of Brands. Concessions are about creating destinations that bal...
Goyard Regent flagship store, Taipei
Meant to evoke the look and ambience of its 233 rue Saint-Honoré headquarter...
Bodytech Rio Sur by Arquint Colombia, Medellín – Colombia
The different spaces are connected visually through the glass walls and tran...
A.P.C. Store by Laurent Deroo, Sapporo - Japan
Few western contemporary brand\'s have had such a consistent success and lar...

Leave a Reply

Your email address will not be published. Required fields are marked *