Foodscross premium honey packaging by Mousegraphics

November 11th, 2014 by retail design blog

The Briefing (In Brief): “We would like to enter the market with our top quality product. We need brand identity design and packaging applications.” The target consumer: Greek and foreign markets. Sophisticated consumers who look for quality products. The design: The market for honey is a rising one and as such already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product’s specific advantage: it’s pure synthesis.

This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases. We developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed for us by the internationally known illustrator Si Scott.

The elongated glass vessel we chose is covered on its upper part and toped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector’s data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.

Designed by Mousegraphics

Old Amsterdam Promotional display by Studiomfd
The object was designed and developed to suit the overall appearance of the ...
Farm Direct concept store by PplusP Designers, Hong Kong
The design concept is about using the cheapest and the most primitive materi...
Old Town Distilling Co. branding by Chad Michael Studio
Old Town Distilling Co. branding by Chad Michael Studio
Supergarden Freeze-Dried Spices packaging by étiquette
The task was to create design for freeze-dried spices in the premium categor...

Leave a Reply

Your email address will not be published. Required fields are marked *