Air France Business Lounge by Brandimage, Paris – France

December 11th, 2014 by retail design blog

The opening of Air France’s biggest Business-Class lounge is part of the companies’ efforts to reinforce its position as a high-end airline that is mindful of its clients’ comfort. With an area of more than 3,000 m2, this lounge situated in Paris-Charles de Gaulle’s new boarding satellite at Terminal 2E, is the manifestation of an innovative vision adapted to travelers’ wellbeing. Brandimage imagined this lounge as a harmonious stroll that offers a fluid layout for the different areas and services. It is the prelude to a serene trip. Inspired by a park, the new lounge offers a true break from the airport’s environment.

The architectural concept was developed by Brandimage, in partnership with Noé Duchaufour-Lawrance, as a contemporary reinterpretation of the language of plants. The lounge was carefully designed around the high-end lounge’s palette of services, in a variety of atmospheres that preserve each person’s privacy and freedom. An a la carte offer organized round dedicated spaces, with numerous relaxation areas divided islands creating diversity and rhythm.

The shapes, materials and colors (shades of grey, green and ochre) evoke the organic world. Golden light, perforated wood, plant-based pointillism, overstitched leather, sculpted corian, a colorful palette, a subdued atmosphere, everything is natural, naturally. The space is organized and structured, as if organically, by the flow of movement: taut lines and curves accompany the eye and favor wellbeing by preserving intimacy without closing off the space.

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