Belancé Store, Sydney – Australia

April 15th, 2015 by retail design blog

Belancé is a new emporium filled with coveted accessories in Sydney’s Paddington area, set up by Theodore English and Oscar Perez. Initially started as an online business, the duo eventually opened a pop-up store which proved to be so successful that they decided to permanently open up shop in this upscale shopping district. They created a store interior with an industrial edge that’s very compatible with Belancé’s tightly curated offerings. The retail space is furnished with a number of cherry-picked pieces from vintage stores that add a distinct character and style.


English and Perez make a real effort to get to know the ins and outs of a brand before it lands on Belancé’s shelves, and only pick the ones that reflect a contemporary notion of balance, quality and design that’s similar to their own. The shop’s merchandise encompasses almost a complete wardrobe, and currently includes eyewear by (h)AZE, Qwstion bags, Baxter cosmetics, Triwa watches and Even suits. The latter comes with a made-to-measure service which offers no less than 500 fabrics to choose from.


via Superfuture

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