Tramantes Branding by Bienal Comunicación

October 28th, 2015 by retail design blog

Tramantes is an innovative platform dedicated to the textile art production, dissemination , experimentation and teaching of this craft. Founded by textile artist Cecilia Martinez, this community seeks to create stories through the joint between warp and weft. Where the wrap acts as the place where the words rest and the weft as the time in which it takes place. Inspired by this philosophy , we created a logo with an elegant and readable typography, whose characters are intertwined in a symbol of unity and mutual dependence. The vertical arrangement of the logo represents the warp, while the discrete line at the bottom represents the weft.

Design: Bienal Comunicación
Photography: Eugenia Díaz

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