Rapha 2016 Welcome Packs by Progress Packaging

March 25th, 2016 by retail design blog

Packaging something that is going to be mailed out to customers worldwide can be tricky. There are so many elements to think about when you know it needs to do more than just sit pretty on a shelf. When Rapha wanted a luxury piece that both represented their eye-catching brand, yet was also functional and practical, they came to us to help them with the production of these 2016 welcome packs.

This three board case and lid had to be shallow enough so that it could be delivered via Royal Mail, without causing a truckload of problems for the postmen, or cost an arm and a leg to deliver because of the size of the packaging. We had to prototype this piece up to make sure it contained all the elements it needed to, as well as being able to fulfill the brief above.

Maintaining the sleek look of Rapha, the black was achieved through Colorplan Ebony Fabric Emboss, and finished with a custom dyed signature pink ribbon. With a recessed lid fitment to hold the lid shut and hold a card in the die-cut recess, this pack also held a brochure, cycling cap, and badges in place. To finish the product off nicely, there was a gloss black foil throughout.

Even with this going through the prototype stage, the entire project was completed and out for delivery within just four weeks. From the amount of enthusiastic Rapha members we’ve seen posting pictures of this on the likes of Instagram and Twitter, we’d say this was definitely a winning mailing piece.

Designed by Progress Packaging

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