The Fritz Hotel by The Invisible Party, Düsseldorf – Germany

December 29th, 2016 by retail design blog

At Hotel The Fritz, The Invisible Party employs a fresh perspective on the somewhat rigid luxury hotel market, making way for a new generation of wealth. A multitude of extravagant comforts encourage guests to never leave the grounds, making the hotel a one-stop destination.

The studio reimagines the story of classic luxury through modern twists and tongue-in-cheek additions. By nodding to traditional grandeur such as Old Master paintings, the designers redefine opulence through humour. Similarly, wall coverings made of silk blossoms referencing the Belle Époque transform into a contemporary 3D Flower Wall.

Combining both cosmopolitan and neighbourly qualities, the team envisioned a space in which travellers become locals and locals become citizens. The Invisible Party likens the hotel to the sweetly nostalgic narrative of a Wes Anderson film: guests become regulars because of the energetic atmosphere and good company, not because of the decadent marble bathrooms and bellhops.

Photography by Floor Knaapen

http://www.frameweb.com/news/the-invisible-party-s-tongue-in-cheek-twists-rejuvenate-the-luxury-hotel-market

Zubini floralist store by Flussocreativo, Gussago - Italy
Zubini floralist store by Flussocreativo, Gussago - Italy
MATERNITY STORES! ABN AMRO shop-in-shop by Pronk.
At the entresol of the headquathers Prenatal you will find a shop-in-shop po...
Ceramic Museum by Archea Associati, Liling - China
Liling ceramic museum by Archea Associati composed of vase-like volumes
The Scott Petinga Group offices by Shea, Minneapolis - Minnesota
Quirky egg-shaped chairs and an igloo-inspired seating area give inventive a...

Leave a Reply

Your email address will not be published. Required fields are marked *