It’s Real – Interior Ideas is the new 100% Italian brand dedicated to home furnishings and much more. Creative coolhunter Giambattista Gaggero, already known among Italian architects and designers for his Bread&Style products, is in charge of the brand management. He is also the Italian distributor of the magnetic levitation display units by Dutch firm Crealev.

Among many furnishing articles, floor pendulum clock GAGGIO stands out for its captivating shape and fresh design features. Manufactured with expanded materials and shock-resistant resins that had never been used in the world of design furnishing, GAGGIO also doubles as a stylish case for books and ornaments. Another original product is SPY, a wall bookcase with a fun magnetic cover that you can change by choosing between ‘heart’, ‘teddy bear’ and ‘cat’ shape options. The shape and design of LANGHE, KAOS and LOOK are just as unique. LANGHE is a wall bottle rack that looks like a painting, with shelves shaped like bottles. KAOS is a coffee table made up of wooden cubes of different sizes, whereas LOOK is a wall coat rack with 3D asymmetrical through holes.