Vacheron Constantin shopwindow by ateliergh, France

May 28th, 2017 by retail design blog

As part of the 360° deployment of the Celestial Mechanics concept presented at the SIHH 2017 last January, the ateliergh continues its work of declination and dresses all Vacheron Constantin shopwindows in France and overseas.

Celestial Mechanics
Metaphor of a sidereal time, “Photo-Graphic” stars orbit inside the shopwindows. Four stars symbolizing the solar, lunar, terrestrial and sidereal universes, whose shapes recall those of watchmaking mechanics. Large Japanese draperies add to the majestic by creating visual backgrounds of reworked space imagery.

Design: ateliergh

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