Aina Kombucha packaging by Luiz Pegoraro

June 1st, 2017 by retail design blog

Aina is a family Kombucha brewery, a probiotic beverage of the fermentation of green tea in a symbiotic culture of bacteria and yeast. Known as the “SuperFood” of the beverages it is very tasty and refreshing besides bringing many health benefits. I was invited to create the visual identity and packaging for this family brewery located at Lagoa da Conceição in Florianópolis.

The name Aina means land in Hawaiian and natives see their identities and wellbeing entwined with the land, and so respecting it and living in it are of the utmost importance and that was the main reference to create the visual identity and product.

Their product should be packaged in amber glass bottles that have brightness protection, most indicated for this kind of beverage. The challenge was to create a label to be used this amber bottle commonly used for beer that differed from beers at the market and was attractive at shelf.

Design: Luiz Pegoraro
Photography: Gabriel Sândalo

http://www.packagingoftheworld.com/2017/05/aina-kombucha.html

Pizzeria Farina identity & design by Glasfurd & Walker
The client's aim was to create a simple, community-focused, Northern Italia...
Mathias Dahlgren Edition branding by Essen International
We partnered with Grand Hôtel Stockholm, Dafra and Mathias Dahlgren to creat...
Gorky Park Ice Cream packaging by Just Be Nice studio
However, the bright colors were used in a new package creation, the basic co...
Henry's Original cannabis packaging by Pavement
Reminiscent of vintage apothecary labels, an unassuming brand was crafted th...

Leave a Reply

Your email address will not be published. Required fields are marked *