Aina Kombucha packaging by Luiz Pegoraro

June 1st, 2017 by retail design blog

Aina is a family Kombucha brewery, a probiotic beverage of the fermentation of green tea in a symbiotic culture of bacteria and yeast. Known as the “SuperFood” of the beverages it is very tasty and refreshing besides bringing many health benefits. I was invited to create the visual identity and packaging for this family brewery located at Lagoa da Conceição in Florianópolis.

The name Aina means land in Hawaiian and natives see their identities and wellbeing entwined with the land, and so respecting it and living in it are of the utmost importance and that was the main reference to create the visual identity and product.

Their product should be packaged in amber glass bottles that have brightness protection, most indicated for this kind of beverage. The challenge was to create a label to be used this amber bottle commonly used for beer that differed from beers at the market and was attractive at shelf.

Design: Luiz Pegoraro
Photography: Gabriel Sândalo

http://www.packagingoftheworld.com/2017/05/aina-kombucha.html

SKINS shoe packaging by Jiani Lu
The all-in-one package functions with many lives; a carry box, fold-out hang...
Szivek wines branding and packaging by Zsombor Kiss
The winery is just a division of the Szivek Estate. They cover a wide range ...
Kindo Children's Boutique Interior & Brand Design by Anagrama, San Pedro Gar...
Anagrama creates oversized bead maze for Kindo children's boutique
Levi’s® ‘Utrecht’ T-shirt box by frankagterberg/bca
The T-shirt, that will be sold in De Rode Winkel exclusively, pays homage to...

Leave a Reply

Your email address will not be published. Required fields are marked *