Chocolate Naive New Collections

July 18th, 2017 by retail design blog

At Chocolate Naive the production cycle starts with a dried cacao bean. Top class cacao beans are diligently selected from exceptional farms. They are then transported via the old seaways to Europe and, finally, to Lithuania, home of Chocolate Naive. Two key principles are of the most importance to us. First, we only work with the best ingredients in the world. Secondly, we seek to become world-class craftsmen in working with this type of exquisite production. Naive makes chocolate in ways that help to reveal the character of a particular cacao bean. The chocolate is finally born after a meticulous analysis of taste, colour, smell and texture. For some time already our products have put Lithuania on the foodie map as a rising star of fine chocolate in the world.

For seven years our boutique team was polishing this project and finally the rubber is ready to hit the road. After two years of additional r&d we are presenting our finalized chocolate collections to the worldwide audience. In my opinion the new collections present blend of styles, concepts and formats yet unseen in chocolate and in food industry.

All details mattered. Everything was calibrated in a way to set a new standard of quality. From directly sourced niche raw materials to innovative and patented recipes – we wanted to take the chocolate tasting experience to the next level. The packaging was developed for almost a year by 5 people (industrial and graphic designers, famous painter, paper constructor and other folks) and only the third attempt to develop a packaging concept was good enough for us to be continued with.

Design: Chocolate Naive in-house design
Photography: Vytautas Narkevicius

http://www.packagingoftheworld.com/2017/07/chocolate-naive-new-collections.html

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