“The After Party” by SYNC|STUDIO in The Curtain Hotel, London – UK

September 8th, 2017 by retail design blog

SYNC|STUDIO has worked with cult fashion brand Nasty Gal to design and produce an LA themed set and event space, at the iconic Curtain Hotel in Shoreditch, celebrating the launch of their ‘After Party Vintage’ Capsule Collection. A revival of Nasty Gals cult favorite line, taking the brand back to its origins.

We created the LA inspired ‘Electric’ display to create the perfect backdrop for the vintage pieces. Our team tapped into their Californian roots, and channeled punk rock LA vibes by utilising reclaimed raw wooden palettes, and a cladded concrete effect floor to create an industrial look and feel.

Photography: Marcus Peel Photography

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