The brand essence is the unexpectedness, because it’s not a simple dessert: unexpected taste (because of the lightly sour red fruit filling), the qualities (bonbon with vitamin? wow!) and the communication as well. So the slogan became: Unexpect everything!
Archive for the ‘packaging’ category
The packages are shaped with geometric shapes of animals, and contain different amount of nuts and peanuts (in wide and thin measures), according to their animals. For example the giraffe package is taller than the lion’s package. The inspiration to the color palette and the ״see through״ holes that created is from the Fashion world and African dresses design.
The client asked us to create a colorful brand, we decided against our philosophy to use 21 colors. It was a conscious choice and a challenge. The brand identity is based on a geometrical grid and a modular system, such combination together with the rhythmic movement of the color elements works for the brand recognizability.
The task is complicated by the fact that the brand will be contrary to the common market stylistics, as it will spread through the Barbershop. The power of Japanese samurai image and the surrounding traditions has become the main line of the buyer to the brand identification and solution of the problem.