We got rid of the classic photo of a muscle man wearing each piece, and replaced it with a window the shape of the item contained in the box. The window would give all the needed info at a glance: type of garment and colour.
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OriginalCare cherishes the grace given by nature and insists on the extraction of raw materials from pure high quality natural plants. So we will be raw materials to be totem, interspersed in the packaging; efficacy also with their own icons, and then used to distinguish between different colors, showing the brand given to the skin without burden and do not hurt the spirit of the Earth’s environment.
We conceived a fresh, colourful and soft packaging that matches the jewelry as well as the target customers. The shapes appearing on the box are reminiscent of handmade work and reminds us of the different pieces of the jewelry. In order to support the DIY aspect of the brand, we have created labels that directly include the buyer in the experience: a jewel “made by you”.