Märet Café- 100% Ethiopian Coffee. (Märet = ground in Amharic). A new Ethiopian coffee brand, which contains 3 types of packages. 3 rounded packages, containing 250gr of fresh exported coffee beans with different amount of caffeine. 5 canes of ice coffee (3), caramel machiatto drink and ice mocha.
Archive for the ‘branding’ category
The concept of the packaging design was to outwardly “express” the “feeling” of each of the coffee blend, an aim that our client was more keen in. We employed the most basic and essential of design tools at our disposal: typography, colors, patterns, iconography, copywriting, bespoke printing… combining with the unique naming for each variant of blend.
Our aim by working on this collection’s packaging, was to make a striking design, break the traditional codes of “Les Apiculteurs Associés” old collections, and overall, the other brands’ collections. By making a pared-down styled design, we wanted to bring up the modernity, the healthy and premium aspects of the new products.
The goal of this concept was to provide a strong impact package with minimal design intervention. To continue the lemonade legacy, the label is transparent, the visual language is showcasing the essential and the message is clear, allowing maximum visibility for the quality and delicious product inside the bottle.